TO BE in love with content AND ads

Having an active social presence is important but what good is it doing your business if no one is seeing it? At the same time, what good is paying to grow your social audience if you're not focused on quality content? The obvious truth here is that neither are a good social marketing strategy.  

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Cat SpragueComment
TO BE Kyle TBD

As digital marketers, we must know what is going to deliver results TODAY. It is critical to be agile - to be able to try new things and watch them succeed or fail. If something fails and you learn from it it’s no longer a  failure. It’s just passé. It’s what not to do. 

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Cat SpragueComment
TO BE A Social Aggregator

Instead of hosting a contest, or a ticket giveaway….everyone does those. Hey, wait a minute...EVERYONE does those. (#opportunity) It doesn’t mean they are bad. It means they are a source of promotional material, and a way we can resonate with the audience of GnR fans we KNOW we have. So instead of a blog, instead of a recap - what about aggregating those contests?

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TO BE Educational

The choice to advertise and market digitally requires a significant level of education. Social is still new, rapidly evolving, and requires a fundamental understanding of what will be done and what you can expect. Social “fails” if expectations are unrealistic.

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