If you were to ask high school Leah what she wanted to be when she grew up, a digital marketer certainly wouldn’t have been on the docket. Ever since I was a child, I wanted nothing more than to be a musician and have done a pretty dang decent job of doing so.
Read MoreThe choice to advertise and market digitally requires a significant level of education. Social is still new, rapidly evolving, and requires a fundamental understanding of what will be done and what you can expect. Social “fails” if expectations are unrealistic.
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