Checking up on Your Social Accounts

The beginning of the year can feel hectic but often it’s the middle or end where things fall by the wayside. You may find yourself searching for new ways to reach out online. Here are a few things you might want to check in on to refresh your social channels:

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Cheers to New Beginnings

Welcome to 2020. At the end of each year, marketing agencies (TBD Media included) beg their clients to prepare overarching goals, strategies, and outlines for the new year. If you can’t put together a huge plan, you can still set some markers to help your overall performance improve. Here are some other things you may want to consider as you forge into this new year:

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Facebook Update

New Link Clicks Measurement

We've updated how we measure link clicks for Pages to be more consistent with how we measure link clicks for ads. This update allows for more comparability between paid and organic link clicks for your Page's posts and stories.

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To Be Reputable

It doesn’t matter whether you’re a local brand, a transnational corporation, or just a person: your reputation is public. And it doesn’t just follow you around, it precedes you. In this Internet age, people can see your reputation, and form an opinion about you, without ever meeting you.

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To run Lead Gen Ads understand they are IDEAL - because people are lazy

You have to spend a lot of dough on Facebook to get a marketing assistant support - a real person in house. TBD Media has worked hard within fair client budgets to hit that amount, as a goal. As a result, we have that person now. Our person has been meeting with us weekly to enhance our client ads, help us work within Facebook’s best practices, and really hone in on the perfect ad. It’s been enlightening, and game changing.

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TO Get the job

I don’t know if you’ve ever had a conversation with Cat. No, not A Cat, The Cat. As in the creator and founder of TBD Media. Anyway, she’s my new boss, and I’m her new graphic designer, and this blog reveals how we got to that place.

So, back to conversations with Cat. She talks at warp speed because her brain is seriously processing thirty dozen things at once. Sometimes it’s hard to keep up, but it’s worth it when you do. After freelancing with TBD for a few months last year, I put it out there that I’d love to have more work. Weeks later, a short burst of a phone conversation ensued wherein Cat revealed there may be a full-time position for me at TBD. Buried amidst the rapid-fire thoughts, was the offhanded directive to “put something together” and we could hammer out the details later.

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To Be Aware

So you’ve got a business. You’ve told your friends and family about said business. You’ve asked them to like your Facebook business page and have them invite their friends to like it as well. You’re hitting the maximum amount of reach you can but you want more. Lucky for you, for a small fee, you can boost any of your posts to reach a larger, broader audience or you can reach a targeted audience.

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To Be Listening

A key piece of social media is learning the importance of what’s called “social listening,” which is the process of monitoring platforms to see what customers, clients, and the general public are saying about your business and industry.

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