I tend to think about all of the information out there and what can really benefit our company, clients and ourselves. In my time at TBD, what I've learned most about social is the potential for a bottom line impact. You can't really post and hope it shows value. You have to plan, work and review your efforts continually. That’s where Google Analytics comes in. We use Google Analytics and UTM tracking to ensure the conversations and campaigns have the intended results our clients seek.
Read MoreTBD impresses upon clients how important it is to have a theme or plan broken down annually, quarterly, monthly, weekly. With a strong grip on the long-term strategy, the day-to-day stays on track and reaches for that overarching goal.
In 2018, we wanted to bring that idea to the creative team as well. Our graphics department and capabilities have grown, as has our understanding of omnichannel (across all media) storytelling. For example, check out our refreshed Instagram! Our goal was to exemplify the power of a story. Each month we’re taking a deep dive into a word or topic of focus as a company, and relating it to our bigger picture. How do we represent that visually? With a bigger picture, of course!
Read MoreAt one time, you couldn’t access the internet through anything other than a 50-pound computer and what you could access was unbelievably limited. In 2018, we can connect with loved ones, do our grocery shopping, study for finals, shop for vehicles and homes, and create movies all with devices that fit in the palms of our hands. People can change their lives, for both better OR worse, with a single post. If that doesn’t amaze you, I don’t know what will.
Read MoreWe sure post a lot of content for you. :) Over the last few years there haven't been any major disruptions to the way we work. We have generated consistent content for your fans and ensured that you are connecting with them on a regular basis. We've been notified about some drastic changes coming to a couple of the different networks that we work with, and wanted to let you know that we are not only prepared but ready to help you stay on top. The biggest change that you're going to see is with how Facebook runs their graph API.
Read MoreThe part important for clients and potential clients to understand is that knowing this information has given us the upper hand again. Since learning this information, regarding relevancy, styling and best practices that have totally been restructured, TBD rehoned and changed our ad strategy to make sure that the content that we serve, the creative, planning, and targeting that we work so hard on - was 109%.
Read MoreThere are so many blogs out there about ‘how to do social’. We kind of thumb our noses up around here most of the time. People that love social love posting about what it is and how to do the basics. They overshare. And that’s fine. The real nuanced approach comes from being great marketers and knowing what of that myriad of options best suits the brand in question.
Read MoreWhat can we expect on social? Let's start with what the new year will bring to Instagram. Instagram saw a lot of changes last year and brands started to take advantage, but what’s next?
Read MoreFrom long lines of established brands to the hottest in tech startups, we all know design matters.
But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?
It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.
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