TO BE Lots Like Clients

There are a ton of parallels between marketing and accounting. I never thought I’d write that sentence but our client KRD Tax and Consulting has been very enlightening!

Rich came to TBD looking to add something new to the marketing mix. He’s been tremendously successful creating a unique niche - offering outsourced CFO services. Similar to how TBD as an agency tends to be an outsourced CMO/social and digital sherpa of sorts.

Cat SpragueJune 13, 2016Comment

TO BE Leah TBD

If you were to ask high school Leah what she wanted to be when she grew up, a digital marketer certainly wouldn’t have been on the docket. Ever since I was a child, I wanted nothing more than to be a musician and have done a pretty dang decent job of doing so.

TBDCat SpragueJune 6, 2016internal, about us, leahComment

TO BE Iterative

This is a fun one - to answer the ‘big question’:

Why should I hire TBD (not just any agency) to man my social channels?

Let’s tackle this point by “we’re a lot of things but humble isn’t one of them” point.

Cat SpragueApril 4, 2016Comment

TO BE in love with content AND ads

Having an active social presence is important but what good is it doing your business if no one is seeing it? At the same time, what good is paying to grow your social audience if you're not focused on quality content? The obvious truth here is that neither are a good social marketing strategy.

Cat SpragueMarch 28, 2016Comment

TO BE Less Sucky on Social

Will this list fix everything overnight? No. But, it's a good start to the million little nuanced ways an agency like us works the system in the favor of our clients.

Social 101Cat SpragueMarch 21, 2016social, list, tips, how to, marketing, basicsComment

TO BE Kyle TBD

As digital marketers, we must know what is going to deliver results TODAY. It is critical to be agile - to be able to try new things and watch them succeed or fail. If something fails and you learn from it it’s no longer a failure. It’s just passé. It’s what not to do.

Cat SpragueMarch 14, 2016Comment

TO BE A Social Aggregator

Instead of hosting a contest, or a ticket giveaway….everyone does those. Hey, wait a minute...EVERYONE does those. (#opportunity) It doesn’t mean they are bad. It means they are a source of promotional material, and a way we can resonate with the audience of GnR fans we KNOW we have. So instead of a blog, instead of a recap - what about aggregating those contests?

Client CreativeCat SpragueMarch 7, 2016case study, client sample, creative campaign, zrockComment

TO BE Educational

The choice to advertise and market digitally requires a significant level of education. Social is still new, rapidly evolving, and requires a fundamental understanding of what will be done and what you can expect. Social “fails” if expectations are unrealistic.

TBDCat SpragueFebruary 29, 2016internal, about usComment