If you think social media is for new fans and clients, you’re wrong.
It’s one goal - audience growth, ad spends, page likes, sure.
But it’s is so far from the right focus, it’s why most small businesses fail at social.
If it isn’t obvious: it costs so much more to gain a new customer than to keep an old one.
Read MoreHow do you determine a marketing budget? What is worth spending your money on? What can you expect to see in return for your investment?
To be transparent - we ask for about 20% of a client's marketing budget for social channels. This number is average and can typically provide you fulfillment, direction, and a small ad spend. TBD also includes tools and training, making us extremely affordable in the space. What should you be getting in exchange?
Read MoreThe best laid plans of yours will go astray. Accept that but fight the good fight. Our clients receive step by step plans for phases of growth, funneling, and activation. Your customers are living a life away from their screens but the creative concept can get their attention if you plan, review, measure, and adapt.
Read More2020 is the year you need to be creative. You need to stand out. All of your competitors are doing the same things in digital marketing - setting up a page, posting, growing. Brands are serving ads and spewing out content saying, “Please notice us!”. Creativity allows you to get noticed without begging for it by trying something new.
Read MoreYou have a business. Or an idea. Or a vision with goals. Or, none of the above but a drunk Google keep note you wrote yourself, just remembered and think could be a business.
Let's do it.
Read MoreThe beginning of the year can feel hectic but often it’s the middle or end where things fall by the wayside. You may find yourself searching for new ways to reach out online. Here are a few things you might want to check in on to refresh your social channels:
Read MoreWelcome to 2020. At the end of each year, marketing agencies (TBD Media included) beg their clients to prepare overarching goals, strategies, and outlines for the new year. If you can’t put together a huge plan, you can still set some markers to help your overall performance improve. Here are some other things you may want to consider as you forge into this new year:
Read MoreNew Link Clicks Measurement
We've updated how we measure link clicks for Pages to be more consistent with how we measure link clicks for ads. This update allows for more comparability between paid and organic link clicks for your Page's posts and stories.
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